For People, Purpose and Public Health

SweetShield- India’s pioneering claim verification platform for sugar and sweetener related claims on packaged foods and health supplements. We have deep expertise in assessing the following claims- Sugar Free, No Added Sugar, Low Sugar, Artificial Sweetener Free.

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The SweetShield marque is a trusted and recognised sign guaranteeing that any claims regarding sugar/sweetener  on packaged foods have been independently verified, and that a product or menu item is true to its claims in any of the sugars or sweeteners people need to limit, referencing FSSAI and World Health Organisation (WHO) guidelines.

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Beyond certification, SweetShield advocates, educates and campaigns to increase the availability, visibility, and demand for options low in free sugars, and brings stakeholders and members together for a common purpose: promoting healthier eating habits.

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People are becoming more and more interested in sugar consciousness and healthy eating globally.

The label enables manufacturers, retailers and food service to appeal to the growing number of sugar-conscious consumers and communicate that their product is true to its label and is independently verified.

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We use our partner network of NABL- accredited and FSSAI notified labs to test products and to verify their claims as per FSSAI guidelines.

Since the products are third party tested, we have no vested interest in the accuracy of the tests whatsoever.

This makes us unbiased, transparent and fully autonomous.

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Our platform acts as a bridge between consumers and food brands, revolutionizing how consumers choose products and how brands build credibility.

Choose SweetShield for trustworthy, reliable, and health-conscious choices in the food industry.

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